Creation of a new brand identity for the human resources application.


  • Brand Identity
  • Visual Concept


As part of the brand identity, it is imperative that the importance of the application, as well as its ease of use, is emphasized in order to build brand awareness. In addition, the identity needs to appeal to a wide range of demographics and match the brand of the parent company.

What I did

Create a logo and brand concept that conveys a feeling of trust and professionalism to the audience.